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The world has moved on from what used to work a few years ago. These days getting great results through the traditional search channels is no longer as easy as external link building and a few changes to your onsite code. Take a look at what the aims of any search engine and everything is about PEOPLE. Google and co are simply trying to deliver to their users the best quality content based on what was searched for - not the site with the most links - the site with the best content and not only the best content the most up-to-date and current content. That is all Google really wants and it's what the customer searching wants. Sounds simple but takes time and effort. The challenge of any marking campaign is to figure out how to connect the dots, to optimise the technology, improve conversion of customers on the site, and focus the message. We will help with all of that!