HOW TO PROCEED

1 Get in touch with us about our web design and marketing services
2 A quick chat about what you want from your web design or marketing
3 Agree some timelines & budget for the web design or marketing

If you have any questions call us on 01234 834667 or email info@pintsizedgiants.co.uk. Thank you!

OUR OFFICE HOURS

Mon-Fri 9:00AM - 5:30PM
Saturdays by appointment
Sundays by appointment

Banner ad rules you really should break

When it comes to website design, there aren’t many rules that can be applied to every brand or across every website or campaign. Here are some examples of banner ad golden rules that are actually made to be broken. Photos of people always boost performance It’s a commonly held belief that using photos of people will automatically make your ad perform better than those without. Although a really good, appropriately targeted photo will catch visitors’ attention and consequently improve the performance of your ad, the wrong photo is just as guaranteed to prove detrimental. The secret is to use the right photo in the right ad. The knack is to make sure that the photo is genuinely relatable to the product, and...More
Banner ad rules you really should break

How to create a winning homepage

The homepage of your website is normally the first contact visitors will have with your site, so making it compelling is important to encourage audiences to stay and browse further. All too often, many business owners create a homepage web design that tries to cram too much information in at once, making it confusing and overwhelming for visitors. It makes sense to work with a professional website designer to get your homepage spot on, but there are a few things you should consider to make this front page a winner. When focusing on what to include in the website design of your homepage, always think about what your audiences want from your site. What problems do they want solving and how can...More
How to create a winning homepage

3 simple ways to increase your website’s conversion rate

A website is essential for your business. Your website is your marketing tool to the world, available 24 hours, 365 days a year. A beautiful, high-quality website design can make a one-man band ‘appear’ like a huge multinational corporation. However, there’s more to a website than making your company look like a large, trustworthy organisation. As a business, it’s vitally important that your website achieves the best conversion rate possible.  The conversion rate of your website can be defined as the percentage of visitors who take a desired action. That could be sending an email, calling you or making a purchase. In this article, we’re going to discuss 3 simple ways to increase your website’s conversion rate. 1. Include call to actions...More
3 simple ways to increase your website’s conversion rate

The online customer journey: making it easy for them

There are several different stages in a customer’s online journey which require different digital marketing techniques to attract and engage with consumers on their journey to purchase. Below we’ll take you on a step-by-step guide to utilising your digital marketing to get the most effective results. Where do you want to be seen? Integrating your digital marketing channels helps to increase awareness of your brand on multiple platforms, each offering their own unique method of attracting and engaging your customers. Planning where you want your branded content to be seen and the results you expect it to deliver should be the first stage in your online strategy.  Next, you will want to reach as many people as possible, raising the profile of your...More
The online customer journey: making it easy for them

How to make your content marketing more effective

Content marketing is now one of the most efficient ways to secure and develop long-lasting relationships with your customers. More cost effective than many traditional forms of marketing, content marketing can be further utilised to generate revenue for your company when it has had input from a web designer. Their expertise will help you to optimise your page and content for search engines to improve the Google search ranking of your business.  1. Post regularly It’s important to post content regularly to your website to ensure that you are maximising the traffic that visits your site each day. It is true that quality beats quantity when it comes to content marketing, but it is still important to provide your customers with...More
How to make your content marketing more effective

Local SEO versus general SEO

Search engine optimisation is one of the most important aspects of website design and content creation. Every website needs to be structured and designed to appeal to search engine algorithms. Every piece of online content needs to include relevant keywords so that search engines can tell what that content is about and offer it up in response to relevant searches. Regardless of the size of your business or the prominence of your website, you need SEO in order to ensure that viewers can find you online.  However, before you can launch a successful search engine optimisation campaign, you have to decide whether you want to focus on general SEO or local SEO. Here at Pint Sized Giants, we...More
Local SEO versus general SEO

2017 trends: What does 2017 hold in store for web design?

As more companies begin to see the full effect of an organised online marketing strategy, the importance of standing out from the crowd and ensuring that you are more effective than your competition is more important than ever.  Undoubtedly there will be many changes in SEO and online marketing in the upcoming year, and while responsive web design and mobile access are crucial, some trends will develop and be essential for your business in 2017.  Streamlined websites Users are much more likely to leave a site if they cannot find the product they are looking for or successfully navigate the site. As such, web design and layout are crucial to ensure the most efficient user experience. Fewer menu options and...More
2017 trends: What does 2017 hold in store for web design?

Mobile matters: the importance of responsive web design

The number of people using mobile devices to access the web has been growing year on year throughout the last decade, with the result that many business sites now receive as much mobile traffic as desktop traffic. In light of this revolution in how consumers access the web, you need to ensure that your site looks just as good when viewed on a mobile device as it does on a desktop or laptop computer. How to make your website accessible to all The modern way to optimise your site for all users is to use responsive website design. Rather than creating a separate mobile site for users browsing on phones or tablets, responsive web designers create a single HTML5 website that...More
Mobile matters: the importance of responsive web design

Online marketing as a three-stage process

Online marketing is more than a method for raising awareness of your business. It is a powerful tool that can gradually turn a consumer who has never heard of your business into a loyal customer. However, like any powerful tool, it can be tricky to handle. Here at Pint Sized Giants, we believe it helps to think of online marketing as a three-stage process rather than a single, monolithic task. If you understand each stage of this process, you can craft a highly effective marketing campaign and business website. 1. Attracting attention Before you can convert someone into a customer, you have to make them aware of your business. Search engine optimisation and pay per click advertising are great...More
Online marketing as a three-stage process

The benefits of SEO for any online business

Whether you are a small start-up or a big business, you may be unsure of how to get your name out there to promote yourself. We have an SEO service which can successfully market your business for you. SEO helps your website rank higher and maintain its position when being searched on a search engine, making it easier for customers to find you.  Here are four reasons why your business should invest in SEO: 1. Build brand awareness If your page is being ranked higher on a search engine, your brand name will be one of the first that people see and most likely click on. Often people have to go on a long hunt to find the website that they...More
The benefits of SEO for any online business

Just So you know! You can download our web design and marketing product pack here: Product Pack.

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