Inbound marketing is by far the most effective technique you can use to attract visitors to your business. The strategy involves bringing customers to you rather than pursuing them through direct marketing campaigns or cold calls.
Here are some top tips for effective inbound digital marketing that will help your business grow.
Strong website design
You must have a good website if you want to draw interested visitors to your site. Customers will expect to find lots of useful information presented clearly and integrated into an eye-catching, user-friendly site design. You can build and manage your website yourself if you have the aptitude, or you might prefer to invest in the services of a professional web design company to do the...More
So, you’ve built a brand spanking new website. Now what? Often, businesses don’t realise that the work doesn’t finish after a new website is launched. To ensure the success of your new website, you need to market it properly, and this doesn’t just mean paid-for advertising on Google. Organic search is just as important, and you can succeed at this through a few quick wins with SEO (search engine optimisation). Here are 5 things that you can do to make your new website flourish in organic search.
1. Implement page titles & meta descriptions
Whether your website is hosted on WordPress or Magento or another mainstream CMS, you can easily edit page titles and meta descriptions. Both of these show up in...More
Every company faces a lull in business at some point or another, but instead of waiting things out, you need to be proactive. One excellent way to do that is by focusing on your online channels and thinking of ways to boost digital performance.
Here are three simple solutions that all businesses benefit from in the end.
1. Post exciting content
You’ve most likely heard the phrase 'content is king' bandied about, but that’s because content is the way forward for many companies now. It is the perfect way to talk about your brand and get people talking about your brand.
Videos, infographics, product reviews, case studies – they all drive your digital success and they also elevate your search engine rankings....More
How social media marketing can drive visitors to your website
So, you have a great-looking website design with solid content that sells your company's strong and unique features and provides plenty of points of contact and calls to action. Now, you need social media to help drive genuine customers to it. A good Google ranking will only get you so far - a lively Twitter, Facebook or Pinterest account can do wonders for traffic.
The key to these social media services is an honest, open and realistic flow of content that encourages interaction. You don't necessarily need dedicated staff to create this; just use your workers going about their business. Mix text posts, video and interesting photos, showing what your company sells, does or provides, highlighting the benefits and...More
When it comes to website design, there aren’t many rules that can be applied to every brand or across every website or campaign. Here are some examples of banner ad golden rules that are actually made to be broken.
Photos of people always boost performance
It’s a commonly held belief that using photos of people will automatically make your ad perform better than those without. Although a really good, appropriately targeted photo will catch visitors’ attention and consequently improve the performance of your ad, the wrong photo is just as guaranteed to prove detrimental.
The secret is to use the right photo in the right ad. The knack is to make sure that the photo is genuinely relatable to the product, and...More
The homepage of your website is normally the first contact visitors will have with your site, so making it compelling is important to encourage audiences to stay and browse further. All too often, many business owners create a homepage web design that tries to cram too much information in at once, making it confusing and overwhelming for visitors.
It makes sense to work with a professional website designer to get your homepage spot on, but there are a few things you should consider to make this front page a winner.
When focusing on what to include in the website design of your homepage, always think about what your audiences want from your site. What problems do they want solving and how can...More
3 simple ways to increase your website’s conversion rate
A website is essential for your business. Your website is your marketing tool to the world, available 24 hours, 365 days a year. A beautiful, high-quality website design can make a one-man band ‘appear’ like a huge multinational corporation.
However, there’s more to a website than making your company look like a large, trustworthy organisation. As a business, it’s vitally important that your website achieves the best conversion rate possible.
The conversion rate of your website can be defined as the percentage of visitors who take a desired action. That could be sending an email, calling you or making a purchase. In this article, we’re going to discuss 3 simple ways to increase your website’s conversion rate.
1. Include call to actions...More
The online customer journey: making it easy for them
There are several different stages in a customer’s online journey which require different digital marketing techniques to attract and engage with consumers on their journey to purchase. Below we’ll take you on a step-by-step guide to utilising your digital marketing to get the most effective results.
Where do you want to be seen?
Integrating your digital marketing channels helps to increase awareness of your brand on multiple platforms, each offering their own unique method of attracting and engaging your customers. Planning where you want your branded content to be seen and the results you expect it to deliver should be the first stage in your online strategy.
Next, you will want to reach as many people as possible, raising the profile of your...More
Content marketing is now one of the most efficient ways to secure and develop long-lasting relationships with your customers. More cost effective than many traditional forms of marketing, content marketing can be further utilised to generate revenue for your company when it has had input from a web designer. Their expertise will help you to optimise your page and content for search engines to improve the Google search ranking of your business.
1. Post regularly
It’s important to post content regularly to your website to ensure that you are maximising the traffic that visits your site each day. It is true that quality beats quantity when it comes to content marketing, but it is still important to provide your customers with...More
Search engine optimisation is one of the most important aspects of website design and content creation. Every website needs to be structured and designed to appeal to search engine algorithms. Every piece of online content needs to include relevant keywords so that search engines can tell what that content is about and offer it up in response to relevant searches. Regardless of the size of your business or the prominence of your website, you need SEO in order to ensure that viewers can find you online.
However, before you can launch a successful search engine optimisation campaign, you have to decide whether you want to focus on general SEO or local SEO. Here at Pint Sized Giants, we...More