So, you’ve built a brand spanking new website. Now what? Often, businesses don’t realise that the work doesn’t finish after a new website is launched. To ensure the success of your new website, you need to market it properly, and this doesn’t just mean paid-for advertising on Google. Organic search is just as important, and you can succeed at this through a few quick wins with SEO (search engine optimisation). Here are 5 things that you can do to make your new website flourish in organic search.
1. Implement page titles & meta descriptions
Whether your website is hosted on WordPress or Magento or another mainstream CMS, you can easily edit page titles and meta descriptions. Both of these show up in...More
Every company faces a lull in business at some point or another, but instead of waiting things out, you need to be proactive. One excellent way to do that is by focusing on your online channels and thinking of ways to boost digital performance.
Here are three simple solutions that all businesses benefit from in the end.
1. Post exciting content
You’ve most likely heard the phrase 'content is king' bandied about, but that’s because content is the way forward for many companies now. It is the perfect way to talk about your brand and get people talking about your brand.
Videos, infographics, product reviews, case studies – they all drive your digital success and they also elevate your search engine rankings....More
As websites become more and more at the centrefold of our businesses, the way we design them becomes more important. A focus on usability, performance and user experience are key to a successful and high converting website.
Marketing starts and ends with your website, so the design needs to be true to brand, functional and responsive. But it also needs to be designed with speed in mind. Fancy elements and sign-up forms, images, animation and videos can make a website load more slowly, which users don't tend to like. Unfortunately, websites are getting larger despite people expecting them to load quicker, so how do you design your website with great performance and speed?
1. Performance budget
The performance budget refers to a cap...More
As web designers, one of the most important parts of our job is staying on top of changing trends within the industry, to ensure that every site we design and build is market leading. With so much opportunity to personalise and create unique looking sites, the options of how to design your site are endless. First we will be looking to design a website that can fulfil a specific business need, whether that be to increase brand awareness, or to increase the number of leads you generate online. Below we've listed out some web design trends we've noticed that are proving popular in 2017.
One of the biggest trends we have seen so far in 2017 is a move...More
Whether you’re launching a brand-new website or refreshing your existing one with an overhauled design, you’ll want to make sure you get the most out of your website, and the designer you’re working with. If you’re unsure as to where you want to start with your website, and how the design is pulled together – that’s fine! It isn’t your job to know this, hence why you’re working with an expert designer. There are, however, some top tips you can use to ensure you get the most out of working with your web designer, which we’ve listed out below.
Focus on your business objectives
You designer’s job is to create a solution for a business objective you have, in the form of...More
When it comes to website design, there aren’t many rules that can be applied to every brand or across every website or campaign. Here are some examples of banner ad golden rules that are actually made to be broken.
Photos of people always boost performance
It’s a commonly held belief that using photos of people will automatically make your ad perform better than those without. Although a really good, appropriately targeted photo will catch visitors’ attention and consequently improve the performance of your ad, the wrong photo is just as guaranteed to prove detrimental.
The secret is to use the right photo in the right ad. The knack is to make sure that the photo is genuinely relatable to the product, and...More
The homepage of your website is normally the first contact visitors will have with your site, so making it compelling is important to encourage audiences to stay and browse further. All too often, many business owners create a homepage web design that tries to cram too much information in at once, making it confusing and overwhelming for visitors.
It makes sense to work with a professional website designer to get your homepage spot on, but there are a few things you should consider to make this front page a winner.
When focusing on what to include in the website design of your homepage, always think about what your audiences want from your site. What problems do they want solving and how can...More
Why your small business needs a professional website
If you're busy running your small business and you're not confident using internet technology, you might be putting off building a website. However, you could be doing yourself a huge disservice. Having an online presence is something that even small companies should have, and our web design service offers the perfect start to online marketing. Here's why you should consider a professional website:
Everything is online
More and more people are looking for their information online, and with smartphones in our pockets, they're using the internet to inform their decisions about almost everything. If your company doesn't have a website, then you're missing out on customers who are looking for exactly what you have to offer.
Value for money
Because customers come to...More
3 simple ways to increase your website’s conversion rate
A website is essential for your business. Your website is your marketing tool to the world, available 24 hours, 365 days a year. A beautiful, high-quality website design can make a one-man band ‘appear’ like a huge multinational corporation.
However, there’s more to a website than making your company look like a large, trustworthy organisation. As a business, it’s vitally important that your website achieves the best conversion rate possible.
The conversion rate of your website can be defined as the percentage of visitors who take a desired action. That could be sending an email, calling you or making a purchase. In this article, we’re going to discuss 3 simple ways to increase your website’s conversion rate.
1. Include call to actions...More
Three web design sins you didn’t realise you were committing
There are lots of ways to design a good website, but there are even more ways to design a bad one. Here are just three web design sins we see all too often…
Where’s the contact information?
Every business wants to make it really easy for potential customers to get in touch with them. So why do so many companies make it so difficult to find their contact details on their website? Concealing them on clickable links in reams of text, hiding the details under an ambiguous title like ‘location’ or even worse, forgetting to include them at all, are all guaranteed ways to lose business fast.
So many links!
Using links on your pages is a good way to direct visitors to...More