As web designers, one of the most important parts of our job is staying on top of changing trends within the industry, to ensure that every site we design and build is market leading. With so much opportunity to personalise and create unique looking sites, the options of how to design your site are endless. First we will be looking to design a website that can fulfil a specific business need, whether that be to increase brand awareness, or to increase the number of leads you generate online. Below we've listed out some web design trends we've noticed that are proving popular in 2017.
One of the biggest trends we have seen so far in 2017 is a move...More
Mobile matters: the importance of responsive web design
The number of people using mobile devices to access the web has been growing year on year throughout the last decade, with the result that many business sites now receive as much mobile traffic as desktop traffic. In light of this revolution in how consumers access the web, you need to ensure that your site looks just as good when viewed on a mobile device as it does on a desktop or laptop computer.
How to make your website accessible to all
The modern way to optimise your site for all users is to use responsive website design. Rather than creating a separate mobile site for users browsing on phones or tablets, responsive web designers create a single HTML5 website that...More
Making a good first impression: why great website design is important for small businesses
Everyone knows how important a good first impression is. As a business owner, your marketing makes sure potential customers know who you are. But once they have found you online, what will they think? It all starts with your website.
Poor design makes a poor first impression
There's been lots of research into how design impacts customers, but it's universally accepted that a well-designed website is far more likely to hold your customer's attention and convert into sales. In a survey by Visible Logic, it was found that 100% of people surveyed admitted to leaving a website because it was poorly designed or difficult to use. Poor design is such an integral factor in losing customers that good website design should...More
Instagram and organic growth: it's more powerful than you think
Social media is often on the periphery of a small business’s agenda, but it can become an integral and highly effective part of any marketing strategy.
Instagram is a powerful marketing tool that is not always used to its full advantage, and is great for building brand awareness, social marketing, organic growth and creating sustainable, recognisable brands within the digital community and placing them at the forefront of a prospect's zone of interest.
Incredibly, 25% of all the time spent on the internet in 2016 is on Instagram. Over half of Instagram users follow or engage with a brand or business on the platform. It’s also super-popular among young adults, with most of its users falling within the 18...More
High-quality landing pages are an indispensable part of any good website design; they represent a chance to introduce new visitors to your business and its products or services. If you can create a positive impression on your landing pages and channel your visitors towards your website’s product pages or service descriptions, you stand a good chance of converting them into customers. But how can you ensure that your video content is successful?
1. Keep it brief
Web users are usually willing to spend more time watching video content than reading textual content because it can be absorbed passively and doesn’t require them to focus exclusively on it. However, they still won’t commit to watching a five or ten-minute video...More
When it comes to web design, simplicity is often the key to success. Simpler, cleaner websites are easier for users to navigate and are more visually appealing than their cluttered counterparts. By streamlining your website’s design, you can make it more intuitive for users while simultaneously appealing to their aesthetic sensibilities and ensuring that you don’t overload them with information.
Here at Pint Sized Giants, we understand that simplifying a website’s design isn’t always easy. As a business owner, you want your site to give prospective customers as much information about your business as possible and it can be hard to reconcile this goal with a streamlined design. That’s why we’ve decided to give you three straightforward web design...More
How Pint Sized Giants can overhaul your email marketing strategy
Many businesses see email marketing as a dying art in the digital age, with marketers choosing to migrate to social media platforms and blogs to establish and disseminate their brand message. Contrary to popular opinion, email marketing is in fact, stronger than ever and on the rise. Perhaps there is something appealing to consumers about receiving a hard sales message with the choice to click or delete, without having intrusive banner adverts and autoplay videos shoved down their throats when browsing online.
With this in mind, Pint Sized Giants has spent considerable time and effort developing an email marketing package which takes the hassle away from you and your business, and leaves all the hard work to the...More
How Pint Sized Giants are revolutionising web design in Bedford and Milton Keynes
Here at Pint Sized Giants, we carry out high-quality web design in Bedford and Milton Keynes: our goal is to deliver truly unique and valuable web designs for our clients. However, we understand that there are a huge number of web design services available. So why should you choose us over one of our competitors? The answer is simple: we offer the best service possible at a price that’s reasonable and fair. Our web-design process and experience make us second-to-none when it comes to building websites that can attract and convert prospective customers.
One practice that sets us apart is that we don’t just dive straight into the design phase when building a website. Instead, we carry out a...More
It's known that social media now dominates the digital marketing sphere. Here are our top three social media trends to watch out for in 2016.
1. Rise of direct social media publishing options
Facebook kick-started this trend with its 'Instant Articles' and other platforms are now jumping on board. Essentially, this boils down to increasing awareness that articles are getting more hits, visibility and shares on social media platforms, such as Facebook, than they were on their native sites. Unsurprisingly, Facebook saw scope to cut out the middleman and allow users to publish directly. Google will be next to get involved with this type of content creation and other sites are expected to follow suit.
Really, this just further demonstrates the...More
As a business owner, you probably already understand how vital search engine optimisation can be for your website. What you may not realise is that it is equally important in your social marketing campaign. Once your social media output has attracted attention, there is a chance that it will go viral: your followers and fans will repost it, allowing it to reach the widest number of viewers possible. However, for this to happen, your content first has to attract web users’ attention. The only way to ensure that this happens is to utilise effective SEO practices. But how can you use SEO to achieve the best results when carrying out social marketing?
Firstly, you should ensure that you...More