Every company faces a lull in business at some point or another, but instead of waiting things out, you need to be proactive. One excellent way to do that is by focusing on your online channels and thinking of ways to boost digital performance.
Here are three simple solutions that all businesses benefit from in the end.
1. Post exciting content
You’ve most likely heard the phrase 'content is king' bandied about, but that’s because content is the way forward for many companies now. It is the perfect way to talk about your brand and get people talking about your brand.
Videos, infographics, product reviews, case studies – they all drive your digital success and they also elevate your search engine rankings....More
As websites become more and more at the centrefold of our businesses, the way we design them becomes more important. A focus on usability, performance and user experience are key to a successful and high converting website.
Marketing starts and ends with your website, so the design needs to be true to brand, functional and responsive. But it also needs to be designed with speed in mind. Fancy elements and sign-up forms, images, animation and videos can make a website load more slowly, which users don't tend to like. Unfortunately, websites are getting larger despite people expecting them to load quicker, so how do you design your website with great performance and speed?
1. Performance budget
The performance budget refers to a cap...More
Whether you’re launching a brand-new website or refreshing your existing one with an overhauled design, you’ll want to make sure you get the most out of your website, and the designer you’re working with. If you’re unsure as to where you want to start with your website, and how the design is pulled together – that’s fine! It isn’t your job to know this, hence why you’re working with an expert designer. There are, however, some top tips you can use to ensure you get the most out of working with your web designer, which we’ve listed out below.
Focus on your business objectives
You designer’s job is to create a solution for a business objective you have, in the form of...More
Why your small business needs a professional website
If you're busy running your small business and you're not confident using internet technology, you might be putting off building a website. However, you could be doing yourself a huge disservice. Having an online presence is something that even small companies should have, and our web design service offers the perfect start to online marketing. Here's why you should consider a professional website:
Everything is online
More and more people are looking for their information online, and with smartphones in our pockets, they're using the internet to inform their decisions about almost everything. If your company doesn't have a website, then you're missing out on customers who are looking for exactly what you have to offer.
Value for money
Because customers come to...More
3 simple ways to increase your website’s conversion rate
A website is essential for your business. Your website is your marketing tool to the world, available 24 hours, 365 days a year. A beautiful, high-quality website design can make a one-man band ‘appear’ like a huge multinational corporation.
However, there’s more to a website than making your company look like a large, trustworthy organisation. As a business, it’s vitally important that your website achieves the best conversion rate possible.
The conversion rate of your website can be defined as the percentage of visitors who take a desired action. That could be sending an email, calling you or making a purchase. In this article, we’re going to discuss 3 simple ways to increase your website’s conversion rate.
1. Include call to actions...More
Three web design sins you didn’t realise you were committing
There are lots of ways to design a good website, but there are even more ways to design a bad one. Here are just three web design sins we see all too often…
Where’s the contact information?
Every business wants to make it really easy for potential customers to get in touch with them. So why do so many companies make it so difficult to find their contact details on their website? Concealing them on clickable links in reams of text, hiding the details under an ambiguous title like ‘location’ or even worse, forgetting to include them at all, are all guaranteed ways to lose business fast.
So many links!
Using links on your pages is a good way to direct visitors to...More
It's easy to think that web design and brand development stops when your new, shiny website is launched in all its glory. However beautiful your website might look when it's fresh online, it's important to keep maintaining your site to ensure you're showing your brand at its absolute best. From copywriting through to high-quality design work, it's important to keep your website up to scratch.
Here are some simple ways to ensure that you're putting your best foot forward:
1. Consistency cross-platform
There's nothing worse than having a beautiful new web design, with all the connectivity to social platforms you'd ever need, only for site visitors to find your own social media presence a little lacking or not in line with your...More
The online customer journey: making it easy for them
There are several different stages in a customer’s online journey which require different digital marketing techniques to attract and engage with consumers on their journey to purchase. Below we’ll take you on a step-by-step guide to utilising your digital marketing to get the most effective results.
Where do you want to be seen?
Integrating your digital marketing channels helps to increase awareness of your brand on multiple platforms, each offering their own unique method of attracting and engaging your customers. Planning where you want your branded content to be seen and the results you expect it to deliver should be the first stage in your online strategy.
Next, you will want to reach as many people as possible, raising the profile of your...More
Key reasons for using an external website designer
Imagine an artist hard at work, their nose almost pressed against the canvas as they add intricate touches to their painting. When their work is completed, an audience comes in to look at it. From their position, standing well back, they don't appreciate the intricacy, but instead view a whole that simply doesn't work for most of them.
The artist was so involved in the detail that they forget to take that step back for improved perspective. This is what can also happen when a company undertakes their own website design. Our team, here at Pint Sized Giants, can take that step back and provide the perspective needed in such work.
The problems of being too close
Like the artist, people...More
How to build a good relationship with your web designer
Building a website is an exciting project in which you can create a bespoke 'shop window' for your business. You will be able to create a cohesive and strong brand, in which you can drive greater sales and awareness, growing exponentially. However, it isn't without its challenges, which is why it is important to have a good relationship with your web designer.
So how do you go about doing this?
It is important that you work with someone who you can communicate easily. You need to be able to explain exactly what you want, listen to their opinions, and feedback your thoughts with ease. You should also expect that, in return, the website designer will keep you in the loop...More