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Strategy is an important part of any marketing campaign, and we believe that planning is the key to success. There is no point going into a digital marketing campaign without a strategy set in place, as you will never know what direction you are heading in as a business. This is why we offer a strategy service when you join us at Pint Sized Giants. Without a strategy in place you will end up spending more money and wasting your marketing campaign. If your business already has a strategy set out, then we can work with yours, or if you need help with the planning stage then we are more than happy to do that for you.
Strategy is at the core of every one of our services. It’s important to know what to promote when, and how best it is done. Just spending money on one marketing channel, then the next, with not much thought to the reasoning behind it can lead to a lot of waste. A concise marketing strategy where one method feeds into the next is where you will see the largest gains. Don't throw your money away, use it to promote your business in a uniform way.
The success of a marketing campaign is not really just about a collection of marketing methods and employing them. Its success is very much down to the quality of what goes out also. Most of our clients do their strategy with us and then use us to deliver the result from our offices in Bedford. This is because we can ensure the best use of budget and guarantee the quality. However, this might not be for you. You may have in house resource and creatives people, and just want someone to help on the strategy and consultation to get the best out of you.
We’re avid promoters of spending the time to plan before commencing any campaign. Strategy matters. Your campaign won’t get anywhere without a sound direction, and no business operates in that way in any other area. You will need to ensure you can allocate the time to getting to know your audience and what they want. This work will help create the framework on which your branding and communications sit. By looking in detail at your market sector and your key competitors we will be able to create the most appropriate experience for your target customer.
A strategic roadmap of activities helps to isolate each step in your marketing journey and focus attention on the areas of the campaign that require the most resource at that time. Further recommendations and alterations to the roadmaps are an expected part in this process. We can help you develop the key messages that speak to your customer and show the benefits and differences you offer over your rivals.
Your mission and vision need to be brought out ahead of commencing the work to ensure that every marketing asset and communication with a customer works in harmony. We will help by facilitating this dialogue, with contributions from your team and ours.