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Branding your business can be a lot harder than just picking colours and designing a logo. A successful branding project needs to show your potential customers what your business’s values and aims are, whilst looking sleek and sophisticated. This can be difficult if you try to dive straight into creating a brand, without planning ahead and setting achievable goals. Here at Pint Sized Giants we can help with the branding of your business and where you should begin, using experience and knowledge to create a brand that stands out against your competitors. Your branding is the basis for how your whole marketing campaign will look and feel, so it’s important to get it right.
Our team invests time and effort into getting to know your products, services, and business aims in order to design a logo that is representative of you, and a colour palette that is pleasing to your customers eye. Within our strategy there will be detailed specifications as to which fonts your brand should use, and even what line spacing you should have. Every little detail will be taken into account and analysed in relation to how your target audience will react to it, from your business logo design to the manner you should address your customers in an email to get the best conversion rates.
The branding and logo design of a business is critical to positioning a company for growth. The brand its self is obviously more than just the logo design or colour pallet of the website. A brand leaves a feeling with the viewer that represents your values, aims, benefits, and reputation, whilst the logo design depicts that feeling and gives your customers a point of recognition. The brand and company voice dictates the way your marketing campaigns as a whole looks, feels and behaves.
We are not concerned with just designing a good looking logo. We want to understand your company voice and how our logo and brand guidelines represent this voice. Our Pint Sized Giants branding team, based in Bedford will look at all aspects of the brand from the logo design, font choices, colour pallet and letter spacing right through to providing you with the brand guidelines. We’ll also provide you with a blueprint to how your marketing should go out to ensure brand continuity.