Pint Sized Giants | Full-service digital agency and lead generation specialists

How to create a consistent and inspiring brand identity

30 Sep 2016

Here at Pint Sized Giants, we deal with every aspect of digital marketing. We handle everything from SEO and content writing to social media management and email marketing. Because we manage so many aspects of our clients’ online marketing campaigns, we understand how important it is for businesses to cultivate consistent brand identities across all their digital marketing channels. Does your business use a combination of search engine optimisation, social media and emails to attract visitors and turn them into customers? If so, you need to know how to ensure that your brand identity remains consistent throughout your digital marketing. That’s why we’ve come up with some tips to help you.

1. Utilise similar keywords across the board

It is advisable to use the same core group of keywords on your main website, your social media and even the emails you send out. Keywords have a big impact on SEO, so they can help your main website and social media site appear close to each other in the SERPs, thereby increasing the chance that viewers will click on at least one of them. More importantly, however, keywords can provide viewers with a simple outline of what type of business you run and the types of products and services it provides. By using the same keywords throughout your digital marketing campaign, you can continually reinforce your business’s purpose and identity in the minds of prospective customers. This makes it more likely that they will remember you and think specifically of you when they need products or services similar to the ones you sell.

2. Make full use of your corporate livery

Utilising the same colour scheme and logos across your entire digital marketing can be a very effective way of reinforcing brand identity. It provides potential customers with a straight-forward, visual way to identify and relate to your business. Your business's online visuals convey important information about your brand identity, so keep them consistent. The more often your prospective customers see your business linked with particular visual cues (including colours and logos), the more certain they will become about your business’s identity. In turn, this means that they will remember your business more easily.

3. Adopt a voice for your brand

You should try to use the same tone and style of writing throughout your online marketing campaign. This helps to create a distinctive ‘voice’ for your brand which conveys your business’s personality and ethos. This ethos and personality allows customers to relate to your business on a personal level, thereby encouraging them to associate themselves more strongly with your brand. It is particularly important to use the same brand voice in your social media feeds and your email campaigns, as web users expect these to be less formal and sales-motivated than your main website - they present the perfect opportunity to define your company’s character.

Brand identity is a powerful marketing tool, so it is vitally important that you build a uniform brand across your digital marketing campaign. The advice we’ve given you above should help you do that with ease. If you’d like to know more about brand identity and digital marketing, contact us today. Remember: we're always happy to help!

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