In our experience, businesses in Bedford are never slow to move with the times. The town is far enough out of London not be be considered a satellite, but close enough to be under the capital's influence when it comes to the latest marketing trends.
One marketing technique which has really come to the fore over the last two years or so is content marketing. Companies are realising that they need to create engaging content as part of their online offerings, starting a conversation with existing and potential customers whenever possible.
By way of blogs, news articles, audio and video, as well as contests and competitions, we are helping to bring companies' websites and social media channels to life with interesting, shareable content that widens brand profile and bumps up visitor numbers.
The truth is that the internet is an environment in which visitors demand quick stimulation, and by developing items that provide value to the internet user - be it useful advice, entertainment or fun challenges - we are proving that, via content marketing, Bedford companies can become the centre of attention, regardless of the nature of their service or product.
Brand loyalty can be increased by intelligent content marketing - once visitors understand that you are providing them with consistently consumable content on a regular basis, you become a focal point for their online activity. After you have built up this habitual behaviour from your fans and followers, an enlarged customer base is a natural consequence.
There are also huge SEO benefits to be had from a well thought-out content marketing strategy. By strategically placing keywords within your content, it is possible for you to enjoy a jump in the Google rankings for specific phrases. Similarly, if your content is republished and shared on other platforms - particularly well read news or blog sites - and a link to your site is included within the article, this also has a positive impact on your search engine positions.
That's just a flavour of how content marketing is helping Bedford firms stay ahead of the chasing pack. Contact our friendly team today for more information on how content marketing can be a boon for your business.