If your business primarily sells physical goods, you probably have a store on your website to allow your customers to shop for those products online. But if customers are unwilling to use your ecommerce store, you can lose a significant amount of revenue. It’s therefore vital that you make your ecommerce facilities as user-friendly as possible. But how can you ensure that prospective customers are willing to utilise your ecommerce facilities? The answer is that you have to practise good website design when building or redesigning your ecommerce store.
Here at Pint Sized Giants we can offer you top-quality advice on how to build an impeccable ecommerce store - we’d like to use this blog entry to lay out some straightforward guidelines for you to follow.
1. Minimise the number of steps between product selection and checkout
Customers can become fed up with the purchasing process if they have to go through too many steps to buy a product. This can lead them to abandon their online shopping baskets. In order to reduce the risk of this occurring, you simply need to reduce the number of steps a customer has to go through to purchase a product. For example, if they have to enter a certain amount of information in order to pay for an item, ensure that they can enter as much of it as possible on one page. The fewer steps a customer has to go through to buy an item, the more likely they are to go through with the purchase.
2. Organise your products into different category pages
Simply finding a specific product can sometimes be annoying or challenging for customers if your company sells a wide range of goods. It’s therefore worth dividing the products on your ecommerce store into different categories to make it easier for customers to find the ones they are looking for. This means they are less likely to get frustrated and abandon your site.
3. Display basket information on-screen at all times
Customers like to be able to keep track of how much money they are spending when shopping online. This allows them to relax and encourages them to make more purchases. So you should ensure that your customers’ shopping basket information is displayed on-screen at all times (including the amount they’ve spent on each item and overall).
Here at Pint Sized Giants, we are experts in every aspect of website design, including ecommerce-oriented design. If you would further help developing your ecommerce store, contact us.