As a business owner, you probably already understand how vital search engine optimisation can be for your website. What you may not realise is that it is equally important in your social marketing campaign. Once your social media output has attracted attention, there is a chance that it will go viral: your followers and fans will repost it, allowing it to reach the widest number of viewers possible. However, for this to happen, your content first has to attract web users’ attention. The only way to ensure that this happens is to utilise effective SEO practices. But how can you use SEO to achieve the best results when carrying out social marketing?
Firstly, you should ensure that you use the correct keywords in your textual output and in the tags or meta-data of your visual output. We recommend using the same core keywords that you use for your website’s SEO. This helps to build a strong sense of brand identity. It will also ensure that your website and your social media output appear in many of the same web searches. This makes your business more prevalent in the SERPs and increases the chances that it will be noticed. We also recommend that you use topical keywords and trending keywords wherever possible. This is because relevancy is the currency of social media: the more relevant your output is, the more people will see it.
Secondly, you should deploy images and video content more liberally than you would on your main website. Social media users appreciate the immediacy and dynamism of these mediums, which means they will receive more attention. This attention should rapidly translate into an improved position in the SERPs. It is advisable to limit the amount of attention-grabbing images and videos you use on your main website, because it has to deliver vital information about your business in a way that all users can access and follow. However, your social marketing campaign is the perfect forum to deploy image-based and video content, so don’t be afraid to take advantage of this fact.
Finally, we suggest that you reach out to other social media users; you can repost their content or send them messages. The best way to get people interested in your content on social media is to demonstrate that you are interested in their content. By reaching out to social media communities, you can drastically increase the number of people who view your own content, which will naturally boost your rank in the SERPs.
Here at Pint Sized Giants, we can help you create and deploy content that viewers on social media will enjoy and repost. If you are uncertain about conducting an effective social marketing campaign, we’re here to help.