Pint Sized Giants | Full-service digital agency and lead generation specialists

Streamlining your website design

30 Sep 2016

When it comes to web design, simplicity is often the key to success. Simpler, cleaner websites are easier for users to navigate and are more visually appealing than their cluttered counterparts. By streamlining your website’s design, you can make it more intuitive for users while simultaneously appealing to their aesthetic sensibilities and ensuring that you don’t overload them with information.

Here at Pint Sized Giants, we understand that simplifying a website’s design isn’t always easy. As a business owner, you want your site to give prospective customers as much information about your business as possible and it can be hard to reconcile this goal with a streamlined design. That’s why we’ve decided to give you three straightforward web design tips that will help you do away with clutter and complexity.

1. Scrap sidebars and utilise a straightforward navigation system

Many businesses try to provide links to every single part of their website from their homepage and landing pages. This usually leads to the creation of multiple navigational sidebars or huge numbers of links. This is intimidating for users and makes your website look needlessly complex. Instead, you should consider adopting a more stripped-down navigational system. On your homepage, provide users with a single navigation bar that runs along the top of the screen. This bar should contain links to each of the major areas of your site (for example, your products or services section, your blog, your ‘contact us’ form and your ‘about us’ page). You can provide your users with links to relevant sub-categories or pages when they have reached the relevant area of your site. This will allow you to avoid cramming all your links into one page. Meanwhile, your landing pages should only direct customers to the product, service or category page that the landing page was designed to promote.

2. Split up your information into different pages

Does a particular page of your site contain too much information? Does it seem overly complicated and unnecessarily detailed? If so, the simplest solution is to split it into two or more smaller pages. You will need to sift through the text and decide what category each piece of information belongs to. Then you can split up that text into two or more pages with different headings.

3. Embrace minimalist visual design

You can give your web design room to breathe by separating images, text and videos with areas of unused white space. This makes your design look less cluttered and easier to get to grips with. You should also endeavour to illustrate your site’s information with a few well-chosen images instead of a profusion of different pictures. Finally, make sure that you choose a simple colour scheme that doesn’t utilise too many different hues. A riotous colour scheme can often make a website look more confusing than it really is.

Here at Pint Sized Giants, we can help you develop a simple appealing website that your customers will adore. You can begin this process just by streamlining your navigation, splitting up your information and adopting a minimalist aesthetic.

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