In the modern world of business, it is, sadly, relatively easy to damage your brand, whether it is due to a careless post on a social media site or a poorly timed blog post. However, when it comes to damaging your brand and business, few things are as damaging as poor email marketing. Therefore, it is imperative that when carrying out email marketing, you get it right.
At Pint Sized Giants, we are experts in implementing email marketing campaigns. Today we take a look at some of the key ways that businesses can excel in their email marketing and improve their brand awareness.
The vast majority of emails are viewed on a mobile device with people catching up with their emails on their commute or when on the move. To reach as many users as possible, it is vital that your emails are optimised for mobile devices by ensuring that they have the right design, layout, fonts, and images. The last thing you want to do is exclude customers, so make sure that your emails can be read on all platforms and that your call to action can be clicked no matter what.
Consistent and concise layouts
When it comes to email marketing, the overall message is of vital importance, therefore, ensure that your subject line is enticing and that the content is relevant but not too 'salesy'. Make sure that the content you are offering is neat, tidy and consistent with other emails or newsletters you have issued in the past. By having one layout that is effective and efficient, you can make sure that the email will load for the user. At the end of the day, if the email takes too long to load, customers will lose interest.
Personalisation goes a long way
No matter how you obtain your email list, by using first and last names, or even following up on a previous purchase, you can give the impression that your email marketing campaign is unique to each recipient. By personalising emails, you can draw customers in and increase the amount of time they spend reading your emails, which can improve overall results and generate further leads.
To find out how we can help you develop an effective email marketing campaign or for support regarding any other digital marketing matter, get in touch with our team of experts today.