Before you choose the first web design company you happen to find, you need to make sure you're working with the right company for your business. Web design is an all-important part of online marketing. It represents your brand and your business. It tells people a lot about you before they've even bothered to read anything on your site! If you want to be sure that you're working with the perfect web design company for your small business, read on.
Asking the right questions
The first thing you want to do is make sure you're asking the right questions. Knowing as much as you can about them before you decide to work with them is very important. You should ask them how much experience they have, and ensure they have a background knowledge of SEO and other marketing techniques. A website doesn't just need to look good. It also needs to have everything going on properly behind the scenes to be effective! It's also a good idea to make sure you own the code to the website design, or you could experience some hassle in the long run. It isn't difficult to find out things like this when you give the sales team a quick call. Hopefully, they'll know their stuff even if they are not the ones doing the work!
Assessing their site
This is a dead giveaway. Do you like the site of the company you're looking at? Their site should tell you a lot about what they are capable of and what they can do for you!
Looking at portfolios
Ask to look at a portfolio, so you can assess more work the company has done. People don't have the same tastes, so this could give you a better idea of what they can do. You may also want to ask questions regarding their work here, such as finding out whether clients are still using the sites they created. If not, why?
Do you trust them?
Finally, you want to make sure you trust the company you have your eye on. Do you believe their story, or does something feel off to you? If something feels off, for any reason, walk away. You should feel completely comfortable about working with a web design company. The work they produce for you could make all the difference to the success of your small business!