No matter what market sector your business is in, it’s essential that you have a highly functional and beautifully-designed website. Sadly, however, website design isn’t a one-off process. No matter how effective and cutting-edge your site was when it was first launched, it will eventually need to be overhauled or replaced. But why is this?
Firstly, you need to be aware that web-users’ tastes and expectations evolve continuously. As technology and web design techniques become more sophisticated, web-users learn to expect more streamlined sites with more advanced features. If your site isn’t sufficiently modern in its appearance or function, it may deter visitors. This can seriously damage your conversion rates.
Secondly, it’s important to note that search engine algorithms change over time. Website design is a fundamental component of search engine optimisation. It can therefore seriously influence your position in the Search Engine Results Pages (SERP). As search engine algorithms change, your website’s design needs to change too. A web design that was favoured by search engines last year may fall out of favour this year. If your site’s design becomes outdated (or simply ceases to appeal to search engines), it will drop down the SERPs very quickly. Obviously, this will have a detrimental impact on your ability to generate leads.
In order to keep pace with the demands of users and search engines, it is necessary to completely overhaul your site every so often. Of course, you don’t have to do this too frequently: updating your site and making subtle alterations on a regular basis is sufficient for fairly substantial time periods. However, you shouldn’t rely on the same, fundamentally-unchanged site for years on end. Sometimes, you simply have to commit to a complete overhaul.
Here at Pint Sized Giants, we are able to create modern, sophisticated websites for all types of business. We keep abreast of web design trends and techniques and have an up-to-date understanding of search engine algorithms. While we often design brand new websites for businesses, we are also perfectly situated to overhaul or replace existing sites. If your site has remained unchanged for several years, don’t wait another minute to replace or update it. Get in touch with us ASAP to find out more about how we can help you.