Pay Per Click (PPC) is a method of online advertising where the advertiser only pays when someone clicks on their ad. To summarise, PPC is essentially a method of buying targeted website visitors.
As a website owner looking to drive more targeted visitors to your website, you’ve probably already considered PPC. In this article we’re going to discuss 3 reasons why you should ‘hop off the fence’ and try PPC today.
1. You’re in charge of your budget
One worry that many people have about PPC is that they’re not sure if it will return a positive ROI. The great thing about PPC is that you can trial with a very small budget; which means that even if your website design doesn’t convert, you’re not going to waste lots of money. With PPC advertising you're in control, selecting a maximum cost per click and daily spend.
By showing ads that are highly relevant to your product or service, you know that anyone who does click your ad is genuinely interested in what you offer.
2. Traffic is extremely fast
Let’s face it, driving traffic organically takes time. Search Engine Optimisation (SEO) is a fantastic way of driving high quality targeted traffic for free, but results don't happen overnight. With PPC, you can set up a campaign in the morning and see targeted visitors flooding in later that day. This is great if you have a seasonal offer, want to do A/B split testing with a cross section of visitors (such as a new website design, headline or colour scheme), or simply need visitors now.
3. PPC enables you to retarget people who have visited your website before
Many people who visit your website for the first time are not ready to buy from you straight away. Initially, they're going to need more convincing before they become a warm lead or customers.
By placing a tracking pixel from your advertising network on your website (small piece of code), you can create a retargeting audience - essentially a list of people who have visited your site in the past.
You can then use a PPC retargeting campaign to show your PPC ads only to your retargeting audience. This method enables you to advertise to leads who are already warm, bringing potential customers back into your sales funnel.
Pint Sized Giants can help you with your website and marketing strategy, whether you decide to embrace PPC advertising or not. Give us a call today to see how our team can help you.