When it comes to getting started with social media marketing, one of the biggest dilemmas any business will face is deciding which platform is best for them. After all, time equals money for business; which makes it impossible to join every social website without any guaranteed ROI.
So where should you start?
Well, it’s important to realise that there’s no black or white answer. When it comes to social, one-size-fits-all solutions simply don’t exist. In the same way that every business is different, every social network is different too. To decide which is best for you, you have to ask yourself - which social networks are your customers using?
By default, most businesses usually start with Facebook. Facebook is undoubtedly an important part of the jigsaw because of the sheer number of users. However, depending on the type of business you are, engagement can be significantly higher on other platforms.
For example, Instagram is unrivalled when it comes to fashion. As a visual platform, potential customers can see a photo of someone wearing jeans or dress and instantly want to purchase it for themselves. On Facebook, that same image can easily get lost in a feed full of memes, personal photos and discussions about the latest TV show or music quiz.
For a B2B business, LinkedIn can be a fantastic tool, especially with the extra emphasis that the platform has placed on publishing. The majority of LinkedIn users are business people, using the platform from work for work purposes. By using LinkedIn as a blogging platform, you can create quality content and obtain exposure from potential B2B clients that aren’t going to be active on networks such as Instagram and Snapchat.
Twitter is unrivalled for creating a huge, targeted following rapidly. However, with users following so many people, it’s easy for your Tweets to often go unnoticed and not obtain any traction. In short, Twitter is great to make connections but will not enable you to engage your audience in the same way that you would on a platform such as Youtube, for example. For that reason, Twitter is great to use in addition to a more content-heavy platform.
On the subject of Youtube, this is the prime example of how there’s no such thing as a one-size-fits-all solution. Youtube is a fantastic platform for entertainers, personal trainers, musicians and the like who can establish a personal connection with the clients and fan base. However, for other businesses, commercial waste management, for example, LinkedIn would work much better.
And therein lies the reason to invest in social media marketing services. Rather than using guesswork or flinging mud hoping that something sticks, a social media marketing company such as ourselves understands exactly where your customers are and how to engage them. If you want to upgrade your social media presence, contact our friendly team today by calling 01234 834667.