Pint Sized Giants | Full-service digital agency and lead generation specialists

Why your blog needs professional attention

16 Jan 2017

Did you know that your blog is one of the most powerful parts of your website? It can attract new viewers to your site, generate interest in your products or services, boost your rank in the search engine result pages (or 'SERPs') and establish your business as a trustworthy source of information and advice. However, many businesses treat their blogs as an afterthought: they don’t give them the same professional care and attention they give the other parts of their websites. But in order to unlock your blog’s full potential, there are a few ways a professional company can help: 

Optimise functionality

Prospective customers won’t give much time to a blog unless it is functional, intuitive and easy to interact with. After all, if a blog doesn’t function well, there’s no reason for consumers to believe the rest of the website will. We can ensure that your blog functions smoothly and responsively in a number of ways: we can streamline it’s navigation system to make it easier to use, make sure that the process of adding a comment is easy and ensure that any widgets you want to add to blog entries work properly, such as social media buttons for seamless sharing.

Incorporate top-quality web design

The way your blog looks is as important as the way it functions. If a blog is cluttered or poorly-designed, viewers may find it hard to concentrate on its contents. This can drastically diminish its impact as a means of engaging potential customers. We can apply our website design experience to your blog and turn it into a clean, visually appealing delivery system for your content.

Produce impeccable content

Your blog’s content needs to be engaging, useful and coherent in order to hold the interest of prospective customers. We can help you produce high-quality content that is interesting and relevant. We can also make sure your content is optimised for search engines to help you better target your audience and improve your position in the SERPs.

Whether you want to create a completely new blog for your site or overhaul the one you already have, we can help. Take a look at what services we offer or contact us at Pint Sized Giants today to find out more.

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