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Mobile matters: the importance of responsive web design

13 Feb 2017

The number of people using mobile devices to access the web has been growing year on year throughout the last decade, with the result that many business sites now receive as much mobile traffic as desktop traffic. In light of this revolution in how consumers access the web, you need to ensure that your site looks just as good when viewed on a mobile device as it does on a desktop or laptop computer.

How to make your website accessible to all

The modern way to optimise your site for all users is to use responsive website design. Rather than creating a separate mobile site for users browsing on phones or tablets, responsive web designers create a single HTML5 website that adapts its appearance and function to suit the type of device the viewer is using.

Ignoring responsive design can be annoying for users

Websites that haven't been created using responsive design techniques can be very frustrating for mobile consumers to use. For example, if the website content doesn't automatically resize to fit a small screen, mobile users have to zoom and scroll around to find the information they need. Using menus, forms and payment gateways that have been designed for desktop can also be very difficult for mobile users. Finally, you need to consider how quickly your site loads over a mobile data connection; if it takes more than a few seconds, potential customers may give up and go elsewhere.

Why you can't afford to ignore mobile users

As more and more people join the smartphone revolution, mobile traffic is likely to increase even further. Whether you run an e-commerce store or simply have a small business website that advertises your services, you need to make it as easy as possible for consumers to interact with you while they are on the go. If people find your site frustrating to use or slow to load on a mobile device, they're more likely to turn to your competitors than wait until they get home to access your site using a computer. You could also be punished in the search engine results pages, making it harder for visitors to find your site in the first place.

Get help with responsive web design

If you want to make your website mobile-friendly but don't know where to start, get in touch with us today. Our experts can help you bring your design ideas to life on screens both large and small.

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