As more companies begin to see the full effect of an organised online marketing strategy, the importance of standing out from the crowd and ensuring that you are more effective than your competition is more important than ever.
Undoubtedly there will be many changes in SEO and online marketing in the upcoming year, and while responsive web design and mobile access are crucial, some trends will develop and be essential for your business in 2017.
Users are much more likely to leave a site if they cannot find the product they are looking for or successfully navigate the site. As such, web design and layout are crucial to ensure the most efficient user experience. Fewer menu options and conversational interfaces will ensure more ease for customers and increase visits.
Unique images and custom designs
Take a look at many websites, and there's a fair chance that a similar or almost identical image will appear. The internet is littered with the same images that are available to designers. While stock images can be useful, search engines, and even social media platforms such as Facebook reward unique illustrations and images. In the same way that unique content is rewarded, the same can be said for unique images and layout. It has been argued by many that 2017 may be the end of the template trend.
Longer, well-written content can be engaging, and thanks to the infinite scroll, businesses can maintain their narrative and ensure that their content is easy to access for all users. The scroll also allows more natural transitions from pieces of content.
Perhaps a slightly bolder prediction, however, Google's significant investment in fonts, including the free font Noto, offers companies the chance to enhance their font and preview a range of different designs. It is likely that Google will reward the use of their fonts, allowing many web designers to utilise the platform.
While it is vital to analyse and use the trends that will benefit your business in 2017, it is important to excel in the fundamentals of web design and digital marketing. At Pint Sized Giants, we specialise in providing custom made web strategies and web design. For more information on getting the most out of your website, contact our team of experts today using our online contact form.