It's easy to think that web design and brand development stops when your new, shiny website is launched in all its glory. However beautiful your website might look when it's fresh online, it's important to keep maintaining your site to ensure you're showing your brand at its absolute best. From copywriting through to high-quality design work, it's important to keep your website up to scratch.
Here are some simple ways to ensure that you're putting your best foot forward:
1. Consistency cross-platform
There's nothing worse than having a beautiful new web design, with all the connectivity to social platforms you'd ever need, only for site visitors to find your own social media presence a little lacking or not in line with your new online brand. Utilising matching graphics and crossover copywriting is a great way to tie all your platforms in together and make sure you look at your best.
Utilising eye-catching graphics across all your social media channels and websites also gives a strong brand identity to any business and displays a unified online presence to your visitors.
2. New innovations
Web design is an ever-changing, ever-developing market - even stunning web design can be improved over time with new innovations, widgets and functionalities that can make life easier for you and your visitors. It's always worth performing a mini update every six months or so, to make sure you're ahead of the curve, making your brand stand out from the competition.
3. Fresh, interesting content
One way to ensure your website doesn't become stale over time is to provide a steady stream of fresh, interesting content; a blog or news post every week is the ideal way to raise your online profile in search engines as well as keep your website interesting to regular visitors, providing them with new information and insights into your brand.
Here at Pint Sized Giants, we provide bespoke services to big and small businesses that don't just stop at initial web design and deployment; we're there to support the development and growth of your brand with anything from copywriting through to social media marketing and graphic design. Contact us today to find out more.