Pint Sized Giants | Full-service digital agency and lead generation specialists

3 elements your email marketing needs to succeed

24 Apr 2017

With the digital marketing landscape changing constantly, how can you learn to use email marketing to not only maximise ROI but to truly engage your audience and encourage interaction – building a bond between brand and customer?

We discuss three elements your email marketing needs in order to succeed.

1. Automation

Automating select marketing tactics helps save businesses time and, email marketing automation, in particular, helps nurture your users until they’re ready to buy your product or service.

Sending an automated email straight away simply saying ‘thanks for subscribing’, ‘thanks for your download’ or perhaps an ‘abandoned cart’ message can help increase your email open rates and, subsequently, help keep your brand name at the forefront of the user’s mind – encouraging them to come back to your site and explore that little bit more.

You don’t want to become the business that is ‘out of sight, out of mind’ – do you?

2. Personalisation

Personalisation is a big trend for 2017 and when coupled with the above element of automation, your email marketing campaigns are sure to fly, delivering the engagement and interaction rate your business desires. 

Personalising your email subject lines with the recipient’s name or company or simply being specific to their needs, problems or favourite products can help boost your email open rate. In fact, inbound marketing software providers, HubSpot, have proven that including the first name of the recipient in their subject line had a higher click-through rate than emails that did not.

3. An impeccable website design

The content in your emails will likely point your audience back to your website. But without great web design and user experience, your email marketing tactics will be wasted. Why build something engaging and relevant for your audience only for them to click through to your website and be underwhelmed? 

You need to look at your website as an additional member of your sales team. Your website is, in most cases, going to be your customer’s first impression of your business – if it isn’t up to scratch, you could damage your chances of converting this customer for good.

If you’re looking to increase customer retention and boost your conversion rate, get in touch to discuss how we can help your business. Call Pint Sized Giants on 01234 834667.

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