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The Online Academy of Irish Music (OAIM) came to us with a unique problem. First and foremost, they needed a great looking website to advertise their product. In addition to this, their product platform was lacking. Finally, they needed to market their product to enable company growth.
Each of these come with their own challenges
As with every new website we need to look at firstly the brand already established and decide how best to communicate the product/s to existing clients as well as new prospect clients. We spent a good few weeks working with the OAIM team to get this right with a brief on creating a new clean and crisp website, light in colour, whilst retaining an influence from the original brand. We needed to achieve this without losing focus on the core product and the path to conversion. This is a challenge for every company we work with and one where we feel Pint Sized Giants typically excels. We believe we created OAIM a clean new look that enables the potential customer to sign up and start using the OAIM platform.
The biggest challenge for OAIM was their old platform which was no longer fit for purpose. With our partners we helped OAIM develop an entire new video leaning platform to deliver their courses. The platform was designed to be easy to use with new 'sticky' features to maximise customer retention.
Once the platform was complete we designed and delivered an ongoing marketing strategy to promote new growth for the company. This strategy was designed around a strong social presence good SEO practices and a strong email marketing campaign. OAIM have been thrilled with the results reporting to us the company is growing from strength to strength.
Just So you know! You can download our web design and marketing product pack here: Product Pack.